The new Acura RDX spot, “Wall Art,” reveals the turbocharged crossover SUVs city prowess—darting through alleys, ducking around corners, navigating the urban landscape. In fact, its the landscape that really sets this spot apart. Enlisting the director duo of Chris Hopewell and Ben Foley of Collision Films (previous work includes music videos for Radiohead and Franz Ferdinand), this RDX commercial uses stop-frame animation techniques while plugging into the street art phenomenon. Famed Bristol, UK-based street artist Sainty (Henry St Leger), along with a team of 17 graffiti artists and painters, brought this idea to life on a massive 100-foot by 40-foot wall. All art was done by artists, not CGI. “Wall Art” opens with an RDX parked in front of a blank wall. This same wall is painted and repainted with cityscape scenes, hundreds and hundreds of times, to animate the background behind the vehicle. The 10-day shoot for “Wall Art” used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall. “Wall Art” is premised on the RDXs turbocharged engine, agile handling and sporty stance—the RDX is perfect for the city. The spot instills a sense of artistry and upscale sophistication in the brand. Featuring a combination of large-scale street art and stop-frame animation set to Elias Arts composer Kenny Segals track, the commercial literally illustrates that the RDX is equipped for anything the city can create.
In this week’s CRAFT video, we take a visit to the new fabric store Whiz Bang Fabrics in San Francisco where owner Helen Fawcett shows us how to make some cool fabric wall art.
www.blublu.org The new short film by Blu: an ambiguous animation painted on public walls. Made in Buenos Aires and in Baden (fantoche) www.blublu.org www.blublu.org music by Andrea Martignoni assistant: Sibe more videos at: www.blublu.org
IN THE PAPERS – UK Prime Minister Gordon Brown wants fans to be able to own shares of their favorite football clubs, while David Cameron might just allow dogs during a fox hunt. It all depends on who moves into downing street after the general elections.
The Chinese football season has begun under greater scrutiny than ever before. The sport has long been blighted by match-fixing, fuelled by an underground betting industry worth up to 0 bn a year. The government has launched a crackdown, with players, officials and referees among those arrested. Harry Fawcett has this report from Beijing.
Vinyl wall graphics can be affixed on all kinds of walls, since these come with easy to install and simple to remove features and do not leave any messes on the surface.
Removable wall art are just some of the great options when you plan to change the décor of the walls and bring in a new atmosphere.
Removable wall graphics are available in 100’s of designs and appealing colors and these can really add beauty to your walls. Sprots wall decals are a great alternative to painting walls especially if your husband or child wants their favorite players or teams to display.
If you want to know dimensions of the BIG REAL BIG Fatheads, Players are approximately 80″ tall by 50″ wide. Helmets are about 54″ high by 52″ wide and Cars are 39″ high by 91″ wide. These graphics are made of tough durable vinyl and are fade resistant.
They really can be used on most surfaces that are clean and can be removed easy and used again. I do not see any reason that they cannot be used over wallpaper as long as its a clean surface.
Custom wall decals can be used for both interior and exterior applications. Artworks can be used to display an upcoming event, advertise a specific product, or create a promotional atmosphere for your particular line of business. The beauty of vinyl wall graphics is that they are only permanent if you want them to be. If you are tired of looking at the same image or it is time to remove the graphic, you can peel it off without leaving behind any type residue or other traces of its existence.
